CRY HAVOC

Havoc was orignally a military command. Roman soldiers would maintain disciplined formation throughout a battle, but once the battle was won a commander might issue the havoc command, which gave permission for soldiers to break ranks and unleash chaos.

CRY HAVOC is a lifestyle brand whose philosophy is that you must periodically issue this command in your own life. Wherever it is in your life that you follow orders and fall into formation, you have been summoned to cry havoc and unleash the fury of your untamed inner self to break ranks, take what is yours, and to do life on your terms.